New parents today find themselves in a conundrum: can I carry a gender neutral diaper bag, and look good doing it? We at the Applicable Pickle heard the cries, and we are pleased to announce our go to (and must have) diaper bag of 2020 and beyond: The Peak Design Everyday Totepack.

This sleek bag will have passerby's saying "wowza" even while you are insider taking care of your new bundle of joy. No need to worry about fitting a gender stereotype, this bag has it all. Our in depth research found that this bag didn't scream Betty Draper, or even Don Draper. It said: guys, gals, and non-binary pals THIS IS YOUR BAG.

The clean look of a tote with the active carry convenience of a backpack. Weather proofing. Substantial storage. Straps to confidently attach your disc if an impromptu gathering of an ultimate frisbee team occurs. We here at Applicable Pickle are particularly fond of the customizable storage. No longer will you need to stress where you will put your diapers, bottle, urban plans, and pickles. Build the bag for you, and your little pickle.

Because your family deserves it. With the Peak Design Everyday Toteback, your baby will truly find it's peak.